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The no-excuses-reasons for building your email list

If you’re a business owner who has spent a bit of time online, you must have heard the phrase ‘you must build your mailing list’ a few times. You might wonder why, as it’s just another thing to add to the mountain of things you have to do for your business already....

5 Steps to grow your mailing list authentically

By now we all know that having an email list is one of the best ways to grow your business. So numbers matter. What matters more though, is the type of people on your list. You don’t just want to be collecting names for the sake of it, so how you grow your list...

5 Irresistible opt-in gift examples

One of the main ways to entice people to sign up to your mailing list is to offer them something in return. This so called opt-in gift can be given in many different shapes and forms, the most used opt-in gifts being e-books, free videos and challenges. To grow your...

Marketing 101 : Host an event

Event marketing has been around for ages and rightly so, it works! We all know that planning and hosting an event is a lot of work, and it may not always seem like it’s worth the effort. You’re already busy enough with your blog, your social media, plus all of the...