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Setting up an email list

Setting up an email list

If you’ve been following along, you will know that I talk a lot about email lists and why they’re so important. If you don’t have one set-up yet, I highly recommend reading back here and here. Your email list will give you your highest return on investment, especially...

An introduction to online marketing

In today’s post I’m taking you through the online marketing journey, where I explain what online marketing is and the steps to take to practice online marketing in a way that focuses on building connections. Online marketing is important for our business whether we...

10 awesome opt-in gift ideas

You may have heard me talk about how important it is to grow your list. If you haven’t or you need a refresher, you can read back here, here, here and here. I think it’s pretty obvious that I’m passionate about building your list, but you might be wondering how...

6 Irresistible newsletter content ideas

Writing a weekly, fortnightly or monthly newsletter is a great idea but it’s not always the easiest to come up with content for your newsletter. The great writers among us generally don’t have a problem but the average entrepreneur can struggle with consistently...

What marketing really is

Over the years marketing seems to have become a bit of a dirty word and many entrepreneurs get an icky feeling as soon as the word is mentioned. I’m not entirely sure why but I have a sneaking suspicion that everything that gets put in front of us gets labeled as...