Case Study
How Rhuby Delights Boosted Sales & Brand Awareness with a Comprehensive Marketing Strategy
Rhuby Delights, a brand offering chocolate-coated freeze-dried fruits, wanted to increase brand awareness, drive sales, and engage a wider audience. Despite having a quality product and a catchy slogan—”there’s a wow in every chocolate centre”—their marketing wasn’t reaching its full potential. Over six months of strategy and implementation, we launched targeted social media campaigns, ran paid ads, and implemented an email marketing strategy. The result? Increased sales, higher social engagement, and stronger brand recognition.
There’s a wow in every chocolate centre
About Rhuby Delights
Rhuby Delights creates high-quality, chocolate-coated freeze-dried fruits. Known for their cheeky, playful branding—often using ball puns—they aim to bring a smile to their customers’ faces while delivering a delicious treat. Their audience includes chocolate lovers, gift shoppers, and those seeking a unique indulgence. Their goal was clear: increase brand awareness and boost sales, both online and in retail stores.
The challenge
Despite having an excellent product, Rhuby Delights faced several marketing challenges.
They needed a comprehensive plan that not only attracted new customers but also converted them into loyal buyers.
Low brand awareness beyond their local customer base.
Inconsistent social media engagement and inconsistent posting.
Underperforming website conversions, limiting online sales potential.
Zero email marketing efforts, leading to missed opportunities for sales and customer retention.
Website before changes
Website after changes
The solution
Our approach focused on a full strategy and implementation plan, targeting key areas of opportunity.
1. Full Marketing & Website Audit
We began with a thorough audit of Rhuby Delights’ marketing channels and website.
Key findings included:
- Vague and lengthy messaging that was not aligned with the brand’s cheeky nature.
- Unclear calls-to-action (CTAs) on the website.
- Inconsistent messaging across platforms.
- Untapped opportunities in paid advertising and email marketing.
2. Website Improvements for Better Conversions
To enhance user experience and drive more sales, we:
- Simplified the navigation for easier product discovery.
- Added clear CTAs to product pages and throughout the website.
- Optimised the homepage and website layout to improve messaging and conversions.
- Improved mobile responsiveness for seamless shopping on all devices.
3. Social Media & Content Strategy
Leveraging their playful tone, we developed a robust content plan:
- Created engaging posts with ball puns, product spotlights, and behind the scenes stories.
- Launched Tasmanian specific promotions and seasonal campaigns to drive urgency.
- Increased the use of Instagram Reels and Stories, which significantly improved organic reach and engagement.
4. Paid Advertising (Meta Ads)
We implemented a targeted ad strategy focused on:
- Awareness campaigns to reach new audiences.
- Conversion-focused ads to drive website traffic and online sales.
- Retargeting campaigns aimed at previous website visitors and cart abandoners.
- Stockist focused campaign to attract new stockists.
- Continuous A/B testing to optimise creatives and ad copy for maximum ROI.
5. Email Marketing & Automation
Rhuby Delights had no existing email marketing system in place, so we began by setting up their email marketing account and developing a comprehensive strategy to nurture leads and convert customers.
To capitalise on existing traffic and build long-term customer relationships, we:
- Developed a new subscriber welcome sequence to engage potential customers.
- Created seasonal promotional emails that aligned with social media and paid ad campaigns.
- Sent regular newsletters featuring product news, promotions, and behind-the-scenes content.
- Established a content calendar for consistent communication and engagement
The results
Over six months of collaboration, Rhuby Delights saw impressive improvements:
48% increase in online sales, driven by combined website, ads, and email efforts.
70% boost in social media engagement, with Instagram Reels outperforming other content formats.
3.1x return on ad spend (ROAS) from Meta advertising campaigns.
100% growth in email subscribers, with an average open rate of 27%.
Improved website conversion rate from 1.8% to 3.5% after website optimisations.
I’ve been impressed with what Bianca has done with my socials over the past 6 months and the growth in my brand and online sales.
Not only has Bianca done a great job with my socials, she has also become a part of the Rhuby Delights team and that’s something I don’t want to lose.
Key takeaways
- A comprehensive audit is essential for identifying hidden marketing opportunities.
- Consistency in branding and messaging strengthens customer engagement.
- Combining organic content, paid ads, and email marketing produces the best results.
- Website improvements directly influence conversion rates and revenue.
- Regular performance reviews allow for ongoing optimisation and sustained growth.
Want similar results for your business?
Rhuby Delights transformed their marketing, sales, and customer engagement with a targeted strategy and consistent implementation. If you’re ready to achieve similar results, let’s connect.