December is well and truly here!
If you haven’t planned your social media for the silly season yet, NOW is the time to get started.
Raising brand awareness, attracting more clients to your website and improving engagement online, takes time, so the earlier you start the better your results. And if you’re listening to this episode well into December or the new year, that’s what I advise you to focus on. Get your content to raise awareness, improve your engagement and become known for something.
Why should you focus on social media this Christmas?
More and more people purchase their Christmas gifts online these days, so it only seems logical for you to be online and promote your products there.
Tune in for more tips 🎧
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Transcript
December is well and truly here!
If you haven’t planned your social media for the silly season yet, NOW is the time to get started.
Raising brand awareness, attracting more clients to your website and improving engagement online, takes time, so the earlier you start the better your results. And if you’re listening to this episode well into December or the new year, that’s what I advise you to focus on. Get your content to raise awareness, improve your engagement and become known for something.
Why should you focus on social media this Christmas?
More and more people purchase their Christmas gifts online these days, so it only seems logical for you to be online and promote your products there. Research shows that over 40% of people buy some presents on the Internet and over 60% do their research online first before going into the shops. So it’s a great idea to start ‘warming’ your audience up with your brand and upcoming Christmas offers. And even if it’s too late for Christmas shopping, people will still spend lots of time online, so focus on non-salesy posts that build your reputation and connection with potential customers.
So, how can you prepare your social media for Christmas and beyond?
1: Create a content calendar
Prepare yourself by creating a content calendar for the festive season that includes what you will post and on which days. Because social media was created as a social platform I recommend that you focus 70-80% of your content on adding value, building connections and relationships and 20-30% on promotions. Content that adds value can be something educational, something entertaining or something informational. Show who you are, what your values are, why your products or services are so awesome (without selling them directly).
2: Create your content in advance
Don’t leave it to the last minute to come up with your content. Prepare your copy and images in advance according to your calendar so that you’re well prepared to post on the days you intend to post.
3: Schedule your content
We all know that life and business can get in the way, so schedule your content in advance so that your chosen platform can post it on the selected day and time. This way you’re not stuck at the computer all the time (or posting in the middle of the night for all your overseas shoppers!) and your social media platform is kept alive with Christmas cheer. You can keep your content going well into the Christmas holidays while you’re taking a step back to spend time with your family and friends.
You might be stuck for ideas on how you can make this Christmas content exciting for your audience so I’d like to give you some ideas:
1: Make a festive cover photo
Create a cover photo for your social media account that announces your holiday sale, wishes your customers a happy festive season or encourages them to take an action. Keep things on brand and remember to make it super obvious to your audience what you do and sell. We don’t want things to become vague and make them guess what you offer.
2: Create a special offer
Create a special holiday season offer that you email out to your database and share on social media.
3: Send holiday wishes
Post well wishes for the festive season to your audience.
Christmas is one of the biggest buying seasons of the year. A lot of businesses increase their marketing budgets to stand out from everyone else. What can you do to attract more customers? I suggest that you create a great offer because research indicates that 92% of consumers will look for discounts online before doing their shopping. It doesn’t have to be a discount per se. Maybe you can create multiple order deals or bundles.
For example you could create a buy one get one free deal, or offer discount coupons. It’s also a great idea to create special offers after the New Year as this is the time when people expect post-Christmas deals. Boxing Day sales is one of the biggest sales events on the Australian calendar. It’s also a great opportunity for you to sell the rest of your remaining stock and improve January sales.
Christmas is a time to slow down, but that doesn’t mean that you have to stop completely. Well, you can, but your socials and sales can still be happening. There are so many tools and automations you can use to keep your business and socials going.
Prepare now and reap the benefits later.
That’s it for this week, thanks for joining me on this episode of the New School of Marketing podcast, I hope this episode was helpful and I can’t wait to share more marketing tips with you next week.
