New School of Marketing Podcast
Marketing wisdom for service providers, local businesses, course creators and membership owners.
How to prepare for your Black Friday promotion now
Let's talk about Black Friday sales. I’m super excited about this episode, which is interesting because I used to not like Black Friday sales. I’m actually not a fan of sales in general, because it usually just trains your audience to wait for the sale. The only time...
Repeating yourself is essential for sales
It’s my mission to make marketing easy and fun, because it’s something everyone can do. I have to admit, there have been times where I’ve fallen out of love with marketing. Yes, it happens to all of us I think. But then I realised that I’d been comparing myself too...
How to audit your own Facebook ads performance
A few weeks ago I launched the No BS BS Club, which if you are not familiar with it, is a marketing membership but not as you know it. In the club you get access to weekly business brainstorm calls with me, all for less than lunch with friends. I’ll put the link in...
How to grow an audience of ideal customers hosting giveaways with Aims Watts
Today's episode is one with a twist! I'm hosting a podcast take-over and the first guest is Aims Watts from Indy Bindy Fabrics. Get ready for a jam packed episode with super helpful steps to grow an audience of ideal clients by hosting giveaways. Learn how Aims...
The most important part of your about page
On the weekend I was browsing small business websites and I came across something that really does makes me annoyed that so many businesses don’t do this. So today's episode is brought to you by my annoyance (just kidding). As I was browsing through these websites, I...
Why you must do a launch debrief after every launch
In today’s episode I want to talk about launch debriefs, why they’re a must and how to go about them. Let’s first talk about what I mean by a launch, because there are lots of things that you can launch. When I talk about launches I’m speaking about a sales period for...
8 Elements of getting started with Facebook ads as a total beginner
Facebook ads have been around for a while now and you may have heard that some entrepreneurs are having great success, but others have tried Facebook ads and were disappointed with the results. Let me tell you a secret (well, it’s not so secret). Even those who are...
3 Things successful online store owners do regularly
In today’s episode I want to talk about 3 things successful online store owners do regularly. Of course there are many more things they do, but I’m focusing on things that move the needle. Things that will make a difference to your sales and bottom line. These 3...
Will Facebook ads work for my store?
Today I want to talk about Facebook ads for your store, and whether it will work. I get that many of you are curious about Facebook ads, but at the same time hesitant of the unknown and whether you’ll get a return on your investment. Let me be honest, Facebook...