New School of Marketing Podcast

We’ve been out and about a bit more than we normally do and ever since moving to Tasmania I’ve been quietly spying on all of the local businesses that we engage with. I recently learned that there are close to 40,000 small businesses in Tasmania and the majority of...

I’m not sure if you follow many Facebook ads managers or ads coaches, but because I show an interest in Facebook advertising and marketing I get served up a lot of ads by other Facebook marketers.  And every so often I see an ad in which the ad manager guarantees a...

Last week I looked at the year ahead and shared some predictions with you. In this episode I want to share the one marketing strategy you need in 2023 (and probably every year after that).  The one marketing strategy that gives you the highest return on investment and...

Now that we’ve sliced the top off 2023 and people are getting back to business, I’d love to have a peek into my crystal ball and talk about what I think 2023 has in store for us.  Before we leap in, let’s have a look at 2022 and take some lessons on-board because gosh...

Your ideal client has money to spend, they have certain priorities in life, so let’s figure out how to find them so that they spend their money with you. I’ve spoken plenty about how important it is to know your ideal client, and it’s more important than ever....

In this episode I want to talk about email marketing. If you’ve been following me for a while you’ll know that I’m a big advocate of list building and having a community of people who have said ‘yes I’d love to hear more from you’. Those are the kind of people who are...

Today I want to talk about improving your online store sales and it’s a flow on from last week’s episode because I wasn’t quite done talking about this. So let’s dive in. I’m going to give you 3 simple tips for improving your online store sales.  Make it simple and...

Today's topic might be an odd one if you basically live in the online world. I’m talking about myself here. I live and breathe online marketing, so I’m always surprised when I find out that a business doesn’t have a website. Ever since moving to Tasmania I’m finding...

It's the CELEBRATION episode 🎉 Join me as I dive into how to determine your Facebook  & Instagram advertising budget by reverse engineering. If you're investing money in ads, you need to do this before you get started so that you're not blindly throwing money at...