New School of Marketing Podcast
Marketing wisdom for service providers, local businesses, course creators and membership owners.
Leveraging Facebook Messenger as a marketing channel for business
I’d like to chat about an underused tool today. Or maybe it isn’t in your business, but I want to chat about Facebook messenger. Are you using Facebook messenger for your business? And if you are, how are you using it? It’s quite a handy tool, but sometimes it feels...
Making data-driven decisions from your Facebook advertising analytics
In this episode I want to talk about data and using it to make decisions in your business. Data is a super powerful asset but lots of people seem to either ignore it or aren’t sure what to do with it (so they ignore it, haha). Firstly, what are data driven decisions?...
Maximising ROI with Facebook advertising
In this episode I’d like to talk about ROI and Facebook ads. ROI, which stands for return on investment, is a tricky one and one that everyone seems to talk about. Everyone wants to get a return, aka sales and money for their investments and rightly so. What does...
Ethics and etiquette for social media with Deborah Wallace
Ever thought about Public Relations in the social media arena? No? Neither had I, so I was super excited to learn more about this when I met Deb Wallace at a local event. I invited Deborah on the podcast to tell you (and me) more about PR in the online space and how...
The importance of compelling copy and creative for Facebook ads; and how to create yours
You’ve probably noticed how busy the online landscape is. Especially now that Meta has added a new platform, Threads. If you haven’t yet jumped on and know what it is, it’s basically similar to Twitter. There’s no need for polished images or perfectly written...
Prepping for Facebook ads success: essential steps before you invest
Last week at an in-person event I jokingly said that I keep going on about how people need to have their foundations in place before they spend money on Facebook and Instagram ads, so that’s what this episode is about. I really want people to get the most from their...
Maximise your launch success with these 4 types of Facebook ads
I just wrapped up another launch with a long term client and I’d like to share what worked for this particular launch and what I see working for launches in general. Inside this episode we'll look at the 4 types of Facebook ads that will maximise your launch success....
Make marketing a priority (and survive) with Jenn Donovan
Today's episode guest is Jenn Donovan, a marketing thought leader, change maker, coach and mentor for small businesses. Jenn and I talk about why you need to make marketing a priority and how you're leaving money and opportunities on the table if you're not actively...
3 Simple ways to protect your Facebook advertising account from being hacked
Last week I was asked to speak at a local event, which was really awesome. I love hearing from other business owners and getting to know all of the amazing talent in the region. It was at this event that we got talking about Facebook and Instagram accounts being...