New School of Marketing Podcast
Marketing wisdom for service providers, local businesses, course creators and membership owners.
Prepping for Facebook ads success: essential steps before you invest
Last week at an in-person event I jokingly said that I keep going on about how people need to have their foundations in place before they spend money on Facebook and Instagram ads, so that’s what this episode is about. I really want people to get the most from their...
Maximise your launch success with these 4 types of Facebook ads
I just wrapped up another launch with a long term client and I’d like to share what worked for this particular launch and what I see working for launches in general. Inside this episode we'll look at the 4 types of Facebook ads that will maximise your launch success....
Make marketing a priority (and survive) with Jenn Donovan
Today's episode guest is Jenn Donovan, a marketing thought leader, change maker, coach and mentor for small businesses. Jenn and I talk about why you need to make marketing a priority and how you're leaving money and opportunities on the table if you're not actively...
3 Simple ways to protect your Facebook advertising account from being hacked
Last week I was asked to speak at a local event, which was really awesome. I love hearing from other business owners and getting to know all of the amazing talent in the region. It was at this event that we got talking about Facebook and Instagram accounts being...
5 Essential steps to take before launching your online course
I’m really excited about this episode, which is a bit odd because it’s not necessarily something new or something I haven’t spoken about before. In fact, I’m talking about it again because it came up in a recent mentoring session and I think some people skip this part...
A/B testing strategies for Facebook ads; finding what works
How do you know if your Facebook ads are going to work? How do you know what your audience is actually resonating with and going to take action on? It’s all a bit of a guessing game right? And what you might click on doesn’t necessarily mean that your audience is...
Transforming the Australian food & beverage industry with Dr. Hazel MacTavish-West
In today's episode I speak with Dr. Hazel MacTavish-West about Seedlab Tasmania and Seedlab Australia, an international incubator for food and beverage producers. We talk about how the pandemic turned out one of the best things that happened to Seedlab Australia and...
The Facebook ad strategy that will boost your results
The Facebook ads landscape is forever changing and sometimes ads work really well only to tank the next minute, so when I first learned about this strategy I was skeptical but hopeful. It's now a strategy I implement for all of my clients because it makes all other...
Grow your business without posting on Instagram
Social media is a hungry beast that constantly needs feeding. Or at least that’s how I see it. I have long had a love/hate relationship with social media, on one hand I love it as it’s a tool to get in front of new people, build authority and generally be visible in...