New School of Marketing Podcast

In today's episode I talk to Jay Crisp Crow (a.k.a the copy queen) from Crisp Copy about conversion copy. Conversion copy is nothing like content writing and Jay shares what conversion copy is and why it's so important for anyone in business. We also talk about what...

You’ve heard me talk about how important it is to grow your email list. In episode 3 I talk about the importance of building an email list before launching and in this episode I’m going to give you 5 ways to build your email list through organic social media. You...

In this episode I talk with Rachel Kurzyp about launching a profitable signature service. We dive deep into attracting clients, niching, what a signature service or program is and why you need one in your business. Rachel shares her 4 step framework for creating a...

A few weeks ago I spoke to someone who is thinking about outsourcing their Facebook ads and after we spoke and talked through all the numbers it became clear that she wasn’t quite ready to outsource her ads yet. Outsourcing her ads management to us right now would...

How smart is your content? In this episode I talk with Sandra Muller about creating smart, strategic, evidence-based content. We go deep into what smart content is and why you can’t just write something.  You’ll learn more about how you can create smart content for...

It’s easy enough for us marketers to say that you need to grow your list and then walk away to let you figure out what that means, but I’m here to help you grow your list and attract a community of potential buyers. Once you have set up your email marketing platform...

Ever heard entrepreneurs say that you should have multiple income streams. I’ve heard people say that you need seven. In this episode Amanda and I talk all about diversifying income streams. You’ll find out what Amanda’s diverse income streams are, how important it is...

Marketing is such a big topic, so what should you focus on first? Do you build that super cool website first? Do you connect with a designer and get a logo created? Do you start talking on social media? Do you join a networking group? In this episode I want to talk...

This episode is specifically for those who create and launch online courses but also for those who run service based businesses, are coaches or run group programs. For as long as I’ve had my business, which is over 6 years now, I’ve been advocating for building an...