New School of Marketing Podcast

I’ve started planning out some of my upcoming Facebook ad campaigns, as well as creating strategies for my clients and one super important part of running Facebook ads is to make sure that you show them to the right people. So today I want to dive a little bit deeper...

In this episode I talk with Eliska Lam Chan-Siy about how she built her wedding styling business Ruffles and Bells to the empire it is right now. Eliska is a wealth of knowledge and I loved learning more about her business and the insights she shares with us. Oh, and...

If you’re anything like me, you’ll have started planning for 2021 and that’s why I want to talk about how Facebook advertising fits in with your bigger marketing picture. Creating a plan for the year ahead is incredibly important, but you probably know that already....

Anna Dower is a powerhouse and absolute boss lady! In this episode we talk all about why having a niche is so powerful, being authentic and an uncool designer and the evolution from one business to another. Anna shares her genius on building a brand and not letting...

Last week I had a first in my business. One of my client’s ad accounts was deactivated. I was horrified to be honest, because I had never had that happen before. We knew that it’s happening across the board at the moment and I had heard about more ads getting rejected...

In this episode I talk to Yael Keon about email marketing and how it's still one of the most effective and essential platforms in your business. Yael is a world of knowledge on all things email marketing and inside this episode she will demystify email marketing, bust...

Today I want to talk about the importance of creating a marketing plan and strategy. I know, not something you probably want to do but it’s so incredibly important to the success of your business so listen in. Marketing plans and strategies seem to have a bit of a bad...

This episode is for all my listeners with a product based business or aspiring product based business owners. I talk with Melissa Robbins from the Lot Co about building a profitable product based business. We discuss how to stand out from the crowd, sales channels,...

Let’s have an honest conversation. I see and hear a lot of people saying that Facebook ads are a waste of time and money and they don’t work. And you know, I totally understand where they’re coming from. I do. BUT Why would Facebook be earning billions of dollars from...