New School of Marketing Podcast

Today I want to talk about analysing your Facebook ads results, what to look at and what it means. Facebook ads manager dashboard gives you a lot of information and it can be quite overwhelming if you’re not familiar with it or know what you’re looking for. When you...

As I was thinking about topics for the podcast and tuning in to some online conversations, I once again was surprised by all of the opinions on Facebook & Instagram ads. Everyone seems to have something to say about them so I wanted to chime in and give my take on...

At the time of this podcast episode going live I’ve just opened the next live round of my Facebook Ads for Online Stores course and I can’t wait to teach another group of awesome online store owners how to run their own Facebook ads. In this episode I want to talk...

Last year I started this podcast and it has been an exciting journey. In today's episode, I talk to Lyndal Harris about how launching a podcast can amplify your business. We dive deep into what podcasting is, why it's a unique form of marketing, what the benefits are...

Today I want to talk about an important marketing topic and how it ties in with Facebook ads. I’m talking about the customer buying cycle and Facebook ads. The customer buying cycle is an important part of your customer journey and it really pays to spend some time...

As a (new) business owner we juggle so many aspects. We're the marketing team, sales team, delivery team, bookkeeper and we do all of the tasks that come with running a business. In today's episode, I talk with Angela Henderson about the sales aspect in business and...

You might have been thinking about running Facebook & Instagram ads but you're unsure if you should learn to do it yourself or if you should outsource them. I understand that maybe you think running Facebook ads is hard, or maybe you just don’t want to do them....

In this episode I speak with Lauren June about processes and systems to increase your bottom line.  The foundations of your business are built on systems and processes, without them it's hard to grow and scale your business. Listen in if you're in business and know...

My conversations with online store owners usually go like this: "I'd really like to sell more, can you help me do that?" and my answer is usually "do you have an hour?" There's so much that goes into selling more of your products with Facebook and Instagram...