New School of Marketing Podcast

In today's episode I speak with Rose Guthrie about Pinterest ads, or Promoted Pins. Rose is both a Facebook and Pinterest advertising strategist, so she's well positioned to give us a good look into both platforms and talk about which one is better (or not). We talk...

In this episode, I give you my take on the 5 must-have custom audiences to use in your Facebook ads.There are so many options for targeting, but most of the time we think about cold audiences first. Of course those are important, because we want to attract new people...

In today’s episode, I speak with Lorraine Hamilton, the coach's coach, about living your technicolour life. We dive into what holds most people back from living a life that’s aligned with their dreams and goals and what steps you can take to living a life you desire....

Today I want to talk about analysing your Facebook ads results, what to look at and what it means. Facebook ads manager dashboard gives you a lot of information and it can be quite overwhelming if you’re not familiar with it or know what you’re looking for. When you...

As I was thinking about topics for the podcast and tuning in to some online conversations, I once again was surprised by all of the opinions on Facebook & Instagram ads. Everyone seems to have something to say about them so I wanted to chime in and give my take on...

At the time of this podcast episode going live I’ve just opened the next live round of my Facebook Ads for Online Stores course and I can’t wait to teach another group of awesome online store owners how to run their own Facebook ads. In this episode I want to talk...

Last year I started this podcast and it has been an exciting journey. In today's episode, I talk to Lyndal Harris about how launching a podcast can amplify your business. We dive deep into what podcasting is, why it's a unique form of marketing, what the benefits are...

Today I want to talk about an important marketing topic and how it ties in with Facebook ads. I’m talking about the customer buying cycle and Facebook ads. The customer buying cycle is an important part of your customer journey and it really pays to spend some time...

As a (new) business owner we juggle so many aspects. We're the marketing team, sales team, delivery team, bookkeeper and we do all of the tasks that come with running a business. In today's episode, I talk with Angela Henderson about the sales aspect in business and...