New School of Marketing Podcast

  When I create podcast content I really want to make sure that I’m helping you, my listeners. So when I asked in my free Facebook group what you wanted to hear, the topic of the recent iOS changes came up. So this episode is all about navigating the recent iOS...

Facebook ads constantly change and it’s a constant game of test and measure. Even for full-time ads managers like myself. Most of my days are spent testing, measuring, tweaking, optimizing. Whilst I have a fairly good idea of what is working in the market and what...

Launches are quite common in the online business space, especially among course creators and coaches. With launching comes launch stress, imposter syndrome and sometimes even burn-out. As entrepreneurs, we need to manage and protect our energy, and it's no different...

You’ve created your course. You’ve set a dollar amount for your program. You’ve done the research on your target market. You’ve created your sales page. You’re open for business. … only to hear crickets. What you failed to do was create a strategy to launch your...

Marketing seems to often have such a bad rep, and as a marketer this makes me sad. Marketing can be beautiful, powerful and done with heart and mind. In this episode, I speak with Jane McKay about marketing with heart and mind. We talk about setting goals, what a...

In this episode, I talk about the two types of ads that you should be running all the time because they help grow your audience. We dive into: Video view ads Social engagement ads So we’re not talking about the only ads you should be running, but some ads that I think...

In today's episode I speak with Rose Guthrie about Pinterest ads, or Promoted Pins. Rose is both a Facebook and Pinterest advertising strategist, so she's well positioned to give us a good look into both platforms and talk about which one is better (or not). We talk...

In this episode, I give you my take on the 5 must-have custom audiences to use in your Facebook ads.There are so many options for targeting, but most of the time we think about cold audiences first. Of course those are important, because we want to attract new people...

In today’s episode, I speak with Lorraine Hamilton, the coach's coach, about living your technicolour life. We dive into what holds most people back from living a life that’s aligned with their dreams and goals and what steps you can take to living a life you desire....