New School of Marketing Podcast

While the majority of my work as a Facebook ads strategist is focused on online course launches, I do serve a handful of e-commerce clients as well and their ads strategy and approach is somewhat different from online course providers. For online course providers the...

Even though this episode is titled 'What to do when your marketing fails', I want to open up by saying that there is no such thing as failure in my mind. I see each obstacle as a learning opportunity rather than a failure. With that in mind I want you to look at your...

As someone who manages Facebook ads on a daily basis, I get to talk to lots of people about whether or not a business  should advertise on Facebook and Instagram. It’s really fascinating to hear people’s beliefs and opinions about ads. Sometimes I wonder where they...

The more I speak to people about Facebook and Instagram ads, the more I realise that there is still so much mystery around this amazing way to support your business growth. Facebook ads are not rocket science but I know that many of you are unsure about what it could...

I’m not sure if you set goals in your business and if you specifically set marketing goals, but hopefully after today’s episode you will. I generally do my planning and goal setting in November/December of the previous year, although this year I was a bit late because...

In today’s podcast episode I want to talk about tracking your Facebook ads.  What I’ve noticed is that since the Apple iOS updates last year, tracking isn’t as accurate in Facebook ads manager.  In a way it’s not surprising because when people opt-out of tracking it’s...

In this episode I want to talk about Facebook ad objectives; what are the options and which one do you choose? Before you pick any of the options that Facebook offers you, you need to be crystal clear on your goal for your campaign. What do you want to achieve with...

In today’s episode I want to talk about marketing tactics for your ecommerce store. And if you’re not an ecommerce business, don’t leave just yet because this is actually quite relevant for you too.  With so many marketing options available to us, it can sometimes be...

If you’re in business you’ll know that Facebook and Instagram constantly keep changing. As an ads manager this is extremely frustrating but it often also opens up new opportunities.  Whereas in the past the changes mostly involved the Facebook ads dashboard and how it...