New School of Marketing Podcast

The more I speak to people about Facebook and Instagram ads, the more I realise that there is still so much mystery around this amazing way to support your business growth. Facebook ads are not rocket science but I know that many of you are unsure about what it could...

I’m not sure if you set goals in your business and if you specifically set marketing goals, but hopefully after today’s episode you will. I generally do my planning and goal setting in November/December of the previous year, although this year I was a bit late because...

In today’s podcast episode I want to talk about tracking your Facebook ads.  What I’ve noticed is that since the Apple iOS updates last year, tracking isn’t as accurate in Facebook ads manager.  In a way it’s not surprising because when people opt-out of tracking it’s...

In this episode I want to talk about Facebook ad objectives; what are the options and which one do you choose? Before you pick any of the options that Facebook offers you, you need to be crystal clear on your goal for your campaign. What do you want to achieve with...

In today’s episode I want to talk about marketing tactics for your ecommerce store. And if you’re not an ecommerce business, don’t leave just yet because this is actually quite relevant for you too.  With so many marketing options available to us, it can sometimes be...

If you’re in business you’ll know that Facebook and Instagram constantly keep changing. As an ads manager this is extremely frustrating but it often also opens up new opportunities.  Whereas in the past the changes mostly involved the Facebook ads dashboard and how it...

Over the past week I’ve had the same conversation a number of times so I thought it would be good to share it in this podcast episode.  I’ve spoken with a number of people about creating online courses and how unfortunately a lot of people skip a few steps in the...

In this episode, I talk about lead magnets. You'll learn what a lead magnet is, why you need one for your business and how to create one. In short, a lead magnet is something you give away in exchange for an email address. It should offer value, be what your audience...

 In this episode I talk about common mistakes I see people make with Facebook ads and what you can do to avoid them.Right now there are so many changes happening in the ads landscape so I really want to give you some insights into what you should avoid so that you're...