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New School of Marketing Podcast

Marketing wisdom for service providers, local businesses, course creators and membership owners. 

Prepare your social media for Christmas

Prepare your social media for Christmas

December is well and truly here! If you haven’t planned your social media for the silly season yet, NOW is the time to get started. Raising brand awareness, attracting more clients to your website and improving engagement online, takes time, so the earlier you start...

Should you run Black Friday ads and when do you set them up?

Should you run Black Friday ads and when do you set them up?

We’re only a few weeks away from Black Friday. One of the biggest sales events worldwide. Traditionally US based, Black Friday is now also quite ingrained in Australia and many retailers join in.   In this episode I want to talk you about Black Friday, whether you...

What should my ads budget be when I’m just starting out?

What should my ads budget be when I’m just starting out?

I often get asked what to spend on Facebook ads and to be honest, there is no right or wrong answer.  Each of Facebook’s objectives will come with its own costs and results, which will be your indication of spend after testing some ads.  It often also depends on the...

What to do when your marketing fails

What to do when your marketing fails

Even though this episode is titled 'What to do when your marketing fails', I want to open up by saying that there is no such thing as failure in my mind. I see each obstacle as a learning opportunity rather than a failure. With that in mind I want you to look at your...

5 Myths you should never believe about Facebook advertising

5 Myths you should never believe about Facebook advertising

As someone who manages Facebook ads on a daily basis, I get to talk to lots of people about whether or not a business  should advertise on Facebook and Instagram. It’s really fascinating to hear people’s beliefs and opinions about ads. Sometimes I wonder where they...