New School of Marketing Podcast

There are so many personality assessment tests available and I'm sure you've even taken some of them.I have to be honest and tell you that I had never heard of the Enneagram until I met Samantha Baldock after moving to Tasmania (Sam lives only 10 minutes away from...

Say the word productivity and you have my attention, especially with two kids in my life. In this episode I speak with Tanessa Shears about getting more done by eliminating brain fog with biohacking.I'd be lying if I said I didn't learn a ton in this interview. It's...

Sadly trolling is part of online business and at some point you might see some negative comments on your ads or your posts.Inside this episode I share tips on how to deal with these comments and how to stop it from happening again.Tune in to hear more about trolls...

I know it’s only May but if you’re in Australia that means the end of the financial year is not far off and it really means that if you want to host a promotion for it you need to start planning your offers now.  If you’re an eCommerce business you’re probably used to...

While I’ve been on maternity leave, and technically still am, I’ve kept a close eye on what’s happening with Facebook ads and my small and mighty team as well as my peers are keeping me in the loop. So in this episode I want to dive into what’s working right now and...

The last few weeks there have been lots of conversations in my peer group about list building and how important it still is for businesses. Especially for coaches, course creators and service based businesses but equally so for e-commerce businesses.  It made me think...

Setting up an ecommerce store and selling your product is one thing, but there’s so much more to selling a product. So let’s talk about packaging and why it matters. Online shopping is huge. People get parcels every day. I actually pick up parcels from the post office...

One of the most important things in running a business is to know who your customer is. It's something I always come back to, because if you don't have a very clear understanding of who you're selling to it becomes incredibly hard to sell what you offer.That's why I'm...

Each year I talk or write about mistakes and Facebook ads, and most of the time they’re quite similar. Although, I often don’t see things as mistakes but rather learning opportunities.  Anyway, instead of looking at the mistakes that people usually make (and repeating...