New School of Marketing Podcast

I know it’s only May but if you’re in Australia that means the end of the financial year is not far off and it really means that if you want to host a promotion for it you need to start planning your offers now.  If you’re an eCommerce business you’re probably used to...

While I’ve been on maternity leave, and technically still am, I’ve kept a close eye on what’s happening with Facebook ads and my small and mighty team as well as my peers are keeping me in the loop. So in this episode I want to dive into what’s working right now and...

The last few weeks there have been lots of conversations in my peer group about list building and how important it still is for businesses. Especially for coaches, course creators and service based businesses but equally so for e-commerce businesses.  It made me think...

Setting up an ecommerce store and selling your product is one thing, but there’s so much more to selling a product. So let’s talk about packaging and why it matters. Online shopping is huge. People get parcels every day. I actually pick up parcels from the post office...

One of the most important things in running a business is to know who your customer is. It's something I always come back to, because if you don't have a very clear understanding of who you're selling to it becomes incredibly hard to sell what you offer.That's why I'm...

Each year I talk or write about mistakes and Facebook ads, and most of the time they’re quite similar. Although, I often don’t see things as mistakes but rather learning opportunities.  Anyway, instead of looking at the mistakes that people usually make (and repeating...

This is probably one of the topics that's most needed, especially because I hear of so many people being disappointed with Facebook ads when they first start out. So if you're new to ads, tune in to this replay episode. -----------------Facebook ads constantly change...

It’s mid March and on the 6th of this month we welcomed our baby boy into this world. He was very speedy, giving us barely enough time to get to hospital. These first weeks with him home have been a massive adjustment but I’m loving it, he’s a pretty relaxed baby. A...

Another fantastic episode from the archives 👇-------------As a (new) business owner we juggle so many aspects. We're the marketing team, sales team, delivery team, bookkeeper and we do all of the tasks that come with running a business.In today's episode, I talk with...