Your business deserves more than guesswork
Growing a business is exciting—but it can also feel overwhelming. You’re juggling a million things, and marketing shouldn’t be another stressor. You need a clear plan, expert guidance, and support that actually moves the needle. That’s where I come in.
Free Meta Advertising Guide
Step by step guide to attract leads for your course
Helping Businesses Grow Smarter, Not Harder
Hey, I’m Bianca McKenzie!
I’m a marketing strategist, coach, and ads expert who helps course creators and service providers get predictable, profitable results—without the confusion or overwhelm. With 10+ years of experience, I know what works (and what doesn’t), and I’m here to help you build a marketing strategy that actually makes sense for your business.
Coach
I love seeing people succeed. Whether it’s through coaching calls, strategy sessions, or hands-on support, I’m here to help you navigate marketing with clarity and confidence.
Mother
Life is beautifully chaotic with kids! Being a mum has made me even more passionate about helping business owners create scalable, sustainable growth—so they can have more freedom in their lives.
Dog Lover
I have a soft spot for four-legged friends! If you ever hear barking in the background of a coaching call, just know it’s my way of adding some extra personality to your strategy session.
Skiing Fanatic
Few things clear my mind like skiing down a fresh slope. Business is a lot like skiing—you need balance, momentum, and the confidence to take on the next challenge.
Camping Enthusiast
I love unplugging, getting outside, and embracing the simple life. Just like business, it’s about finding the right rhythm and enjoying the journey.
Horse Riding
There’s something incredible about the connection between a rider and a horse. It’s a reminder that success comes from trust, consistency, and staying in tune with your instincts—just like in business.
FB Ads are such a seductive way to get your brand and offers in front of a whole new audience, and before I did Bianca’s course, I had dabbled with them. The results were well….mixed! Sometimes they worked, and sometimes crickets. But all the while FB gladly took my money!
I knew there was more to it, so I took Bianca’s course. Straightaway I could see where I had been going wrong, and where I could make my FB Ads efforts a whole lot more effective and predictable.
Bianca walks you through setting up a campaign with multiple ad sets and ads in a structured way that makes sense, and she explains everything clearly and simply.
FB Ads are a lot more work that most people realise. With this course, you will have a system that you can replicate over and over to research, design, build, track, test and tweak your FB Ads over and over again.
Before your training I found FB ads a nightmare. I wasn’t feeling confident about investing money into ads. I now feel much more confident after seeing some neat targeting features that I’ll be using. I also have a better idea of what success metrics I should be aiming for.
My Story
How it all started…
2005
A big move & new beginnings
I moved from the Netherlands to Australia for my university work placement and thesis, diving deep into business and marketing—without knowing this country would soon become home.
2008
A creative venture
Co-founded a textile screen-printing business with friends. This was my first taste of entrepreneurship—learning the ins and outs of running and marketing a small business firsthand.
2012
Back to marketing full-time
Left the business to return to a full-time marketing role, sharpening my skills in strategy, advertising, and digital growth.
2014
Bianca McKenzie is born
Took the leap and officially launched my own business, helping small businesses with marketing and digital strategy. This was where my passion for supporting entrepreneurs truly came to life. I first set up my business under my maiden name, but soon changed it to something that was easier to pronounce.
2014
Helping businesses scale with Meta ads
Over the years, I’ve worked with countless small businesses, course creators, and service providers to build profitable and predictable marketing systems and scale with paid advertising.
2018
Motherhood begins
Welcomed our daughter into the world! Becoming a mum added a whole new layer to my perspective on business, balance, and growth.
2020
The New School of Marketing Podcast
Launched my podcast to share marketing insights, strategies, and real-talk about what it takes to grow a business in today’s digital landscape.
2021
A new chapter in Tasmania
Moved from Melbourne to the beautiful northwest coast of Tasmania—embracing a slower, more intentional way of life while still running my business.
2022
Our family grows
Welcomed our son! Learning to juggle business and motherhood (again!) has been both a challenge and a gift.
2025
Still helping businesses grow
Today, I continue to support businesses with marketing and advertising strategies that drive real results—so they can grow with confidence and clarity.
We’re here for you
Meet the Team
Bianca McKenzie
Marketing & Business Strategist
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Marketing that works. Growth you can count on.
Let’s build your business—smarter, not harder
Get the strategy, support, and systems you need to attract more leads and increase sales—without the guesswork.