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Facebook Lookalike Audiences demystified

Facebook Lookalike Audiences demystified

Facebook advertising audiences can be confusing, so let’s look at what one of the common types of audiences means. Inside this episode I’ll discuss what a lookalike audience is, how it’s created and how you can use it in your business. It’s a...
Funnels 101: Mapping the Customer Journey

Funnels 101: Mapping the Customer Journey

Let’s talk about funnels and the customer journey.  Inside this episode I talk about what a funnel is, why you need a funnel in your business, how to design your funnel and what a funnel looks like for an online business.  If you’ve been puzzled by the...