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The Facebook ad strategy that will boost your results

The Facebook ad strategy that will boost your results

The Facebook ads landscape is forever changing and sometimes ads work really well only to tank the next minute, so when I first learned about this strategy I was skeptical but hopeful. It’s now a strategy I implement for all of my clients because it makes all...
Grow your business without posting on Instagram

Grow your business without posting on Instagram

Social media is a hungry beast that constantly needs feeding. Or at least that’s how I see it. I have long had a love/hate relationship with social media, on one hand I love it as it’s a tool to get in front of new people, build authority and generally be visible in...
Stop making assumptions in your business marketing

Stop making assumptions in your business marketing

This episode came about after I read a post in a Facebook group where the person made a lot of assumptions about her audience by stating things such as ‘struggling to convert clients’ and ‘tough economic times’, and ‘getting lots of abandoned carts’.    There...