If you have a course based or service based business and you have scheduled launches, it pays to know some of the following statistics so that you can make the most of it.
I’ve listed a number of online marketing statistics to keep in mind while marketing your online course, program or service. Let’s dive in:
Online marketing
1: Close to half the world’s population (3.03 billion people) are on some type of social media. (Omnicore Agency 2018)
2: 64% of online shoppers say that a video on social media helped them make their decision. (Omnicore Agency 2018)
3: The average person spends about 20 minutes on Facebook or one in every six minutes a person will spend online. (Omnicore Agency 2018)
4: Content marketing gets three times more leads than paid search advertising. (Omnicore Agency 2018)
5: 20% of people will read the text on a page, but 80% of people will watch a video. So if you’re reading this, you’re in the minority. (Omnicare Agency 2018)
6: In the past two years, content consumption on Facebook has increased 57%. (HubSpot, 2016)
7: Marketers who use video grow revenue 49% faster than non-video users. (Aberdeen, 2015)
8: 63% of marketers say generating traffic and leads is their top challenge. (HubSpot, 2017)
9: Facebook gets over 8 billion average daily video views. (Wordstream 2018)
10: 85% of Facebook users watch videos with the sound off. (Wordstream 2018)
Email marketing
1: If you’re hoping to get a high open rate, your best bet is to send email on a Tuesday. (Omnicore Agency 2018)
2: 56% of brands using an emoji had a higher open rate than those that did not. However, emoji use has increased by 775% from 2015 to 2016, meaning that reader burnout may be on the horizon. (Omnicore Agency 2018)
3: Video emails see click-through rates that are 96% higher than non-video emails. (Omnicore Agency 2018)
4: Email marketing has an average return rate of $38 for every $1 spent. (Omnicore Agency 2018)
5: People are twice as likely to interact with an email message that they are with a company’s Facebook account. (Omnicare Agency 2018)
6: 86% of consumers would like to receive promotional emails from companies they do business with at least monthly, and 15% would like to get them daily. (Statista, 2015)
Advertising
1: 87% of people say there are more ads than two years ago. (HubSpot, 2016)
2: 77% of consumers agree that they would prefer to ad filter than completely ad block. (HubSpot, 2016)
3: When it comes to paid social media ads, the overwhelming majority use Facebook ads (84%), followed by Google ads (41%) and LinkedIn ads (18%). (Social Media Examiner, 2015)
4: Video ads have an average clickthrough rate of 1.84%, the highest clickthrough rate of all digital ad formats. (Business Insider, 2014)
5: 1.40 billion people on average log onto Facebook daily and are considered daily active users (Facebook DAU) for December 2017, which represents a 14 percent increase year over year (Facebook 2017)
6: 50 million businesses use Facebook Pages. (Wordstream 2018)
7: The average click-through rate (CTR) in Facebook ads across all industries is .90%. (Wordstream 2018)
8: The average cost per click (CPC) in Facebook ads across all industries is $1.72. (Wordstream 2018)
9: Images account for 75-90% of Facebook Ad performance. (Wordstream 2018)
10: 26% of Facebook users who clicked on ads reported making a purchase. (Wordstream 2018)
I’d say that video is a big contender in getting better results with your online marketing, so most definitely look at a way to incorporate this into your business. If you’re using Facebook I encourage you to upload more videos, host Facebook lives, add captions and promote them via ads.
Facebook ads is another big part of launches and the statistics listed note that email marketing and ads plays a big role in people’s purchase decisions.
If you’re unsure how to start with Facebook ads in your business, I invite you to watch my FREE video training: 5 Steps to Creating Strategic & Profitable Facebook Ads that Build Your Email List… without overwhelm or wasting money.
Sources:
Omnicore Agency https://www.omnicoreagency.com/digital-marketing-statistics-2018/
Hubspot https://www.hubspot.com/marketing-statistics
Zephoria https://zephoria.com/top-15-valuable-facebook-statistics/
Wordstream: https://www.wordstream.com/blog/ws/2017/11/07/facebook-statistics
Disclosure: Some articles on this site may contain affiliate links, meaning, at no additional cost to you, Bianca McKenzie may earn a commission if you click through and make a purchase.
